Singapore Art Festival 2012
Visual Identity
The Singapore Arts Festival 2012 visual identity is one of quirkiness, light-heartedness and vibrancy. The visual identity of SAF2012 revolves around two grids, the stationery grid (symbols and tag lines only) and the photo grid (symbols, tag lines and photographs/images from programs featured). As a central visual element, the grids convey a feeling that there is a lot happening at the SAF 2012, and it is a vibrant and diverse festival.
The brand identity is deliberately colourful and energetic to bring to mind the cornucopia of activity during the 16-day Singapore Arts Festival 2012.
